Social Media Strategy.
I study how social platforms actually work: the algorithms, the psychology, the positioning. I grew a 140k+ audience in 6 months. Now I help founders and teams do the same.
The Approach
Every strategy is built around three things: how content gets distributed, how people make decisions, and how your ideas are structured.
The algorithm rewards specific behaviours and deprioritises others. I explain how it works: what triggers distribution, what kills reach, and how to structure content so the platform shows it to your ideal avatar.
People engage with content that speaks to their specific needs and identity. Using marketing psychology principles, I'll show you what makes your audience trust, engage, and buy - so you know exactly what to create.
Most brands post without clear positioning or format consistency. I'll show you how to structure your content around algorithm mechanics and what your specific audience needs to see to trust and buy.
I grew The Paradox Princess to 111K+ followers
From May 2025 - December 2025, I grew The Paradox Princess to 111K+ followers on Instagram and made $170k in 5 months using the same algorithm mechanics and audience psychology I teach clients.
Client Case Study
After one strategy session + technical feedback on her new content format, her reach went from 50k views per month to 240k views with just 6 posts. The algorithm was successfully showing her to new audiences again.
Client
Martine De Luna
Year
2026
Ways to Work Together
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Strategic advisory for established brands who need clarity on what Instagram should actually be doing for their business.
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Private training for in-house teams who want to understand the algorithm, distribution and content strategy properly.
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Advisory for founders, creators and thinkers who want to build authority online without losing their nuance or integrity.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime.
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Strategy audits, ongoing retainer consulting, and in-house marketing team training on algorithm mechanics, audience psychology, and content strategy.
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If you are a business/team looking for a workshop or corporate training, contact for pricing. If you are a creator/individual, please book in your social media audit + strategy session.
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Advisory. I show you what to do and why it works. You (or your team) implement. I'm not a social media manager - I'm a strategist.
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Better positioning, higher engagement from the right audience, and content that actually converts. Timeline depends on consistency of implementation.